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| Découvrez le clip de Let me alone, d’Izia: l’évolution d’IZIA accompagnée par Petit Bateau, de sa naissance à aujourd’hui | |
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Petit Bateau toujours encouragé les enfants à s’exprimer, à conserver leur énergie, leur humour, leur fraîcheur et leur spontanéité. Sa capacité à offrir à chacun des vêtements essentiels, proches de la peau, à la qualité irréprochable est ce qui guide Petit Bateau dans sa création. Quels que soient leur âge et leur personnalité, Petit Bateau respecte les individus et les invite à rester qui ils sont, fidèles à l’enfant qu’ils ont été. La campagne presse « Les mois », sortie 2009, signée Petit Bateau pour toujours, présentant des portraits de différentes personnes de tous âges (avec leur âge en mois) a marqué un tournant dans la communication Petit Bateau en exprimant le fait que Petit Bateau s’adresse à toutes les générations. En 2010, Petit Bateau choisit d’enrichir sa prise de parole en signant un clip avec l’artiste IZIA et sa maison de disque AZ. IZIA, jeune rockeuse de 231 mois, incarne parfaitement les valeurs que Petit Bateau défend. « Je veux transmettre de la combativité et de l’énergie, pas de l’ordinaire. À la fin de mes concerts, les gens viennent me voir en disant : « Je me sens bien, j’ai envie de faire la fête » Et c’est exactement ce que je veux insuffler. » (Télérama, le 18 juillet 2009) Elle nous fait du bien, nous invitant à écouter la spontanéité et l’énergie que nous avons tous en nous, pour toujours. C’est le titre « Let me alone » qui sera illustré par ce clip qui raconte l’évolution d’IZIA accompagnée par Petit Bateau, de sa naissance jusqu’à ses 231 mois d’aujourd’hui, vie une série de portraits de personnes sélectionnées pour incarner l’artiste. Il sera dans un second temps adapté en film publicitaire TV signé par la marque début mars 2010. Pour faire écho à ce premier temps fort, IZIA prêtera également son visage à la campagne presse « Les mois » signée Petit Bateau pour toujours, visible depuis février 2010. |
Posted by Slytom | mars - 3 - 2010 | 312 Comments
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